Cashapp Pool

A launch campaign for Cash App Pool, Cash App's new peer-to-peer feature for pooling group payments.

2025

Cashapp Pool

A launch campaign for Cash App Pool, Cash App's new peer-to-peer feature for pooling group payments.

2025

Cashapp Pool

A launch campaign for Cash App Pool, Cash App's new peer-to-peer feature for pooling group payments.

2025

Cash App came back to Builders Club for the launch of Cash App Pool, a feature that lets users pool money together for group payments — whether for a holiday, birthday, or concert. Builders Club shaped the full campaign approach: live-action for the human core, 2D typographic treatments, and immersive 3D visualisations that bring potential Pool scenarios to life and tease the unexpected upgrades that come with them. The film guides viewers step by step through how to participate, in a way that feels fun, fast, and full of possibility.

Cash App came back to Builders Club for the launch of Cash App Pool, a feature that lets users pool money together for group payments — whether for a holiday, birthday, or concert. Builders Club shaped the full campaign approach: live-action for the human core, 2D typographic treatments, and immersive 3D visualisations that bring potential Pool scenarios to life and tease the unexpected upgrades that come with them. The film guides viewers step by step through how to participate, in a way that feels fun, fast, and full of possibility.

Cash App came back to Builders Club for the launch of Cash App Pool, a feature that lets users pool money together for group payments — whether for a holiday, birthday, or concert. Builders Club shaped the full campaign approach: live-action for the human core, 2D typographic treatments, and immersive 3D visualisations that bring potential Pool scenarios to life and tease the unexpected upgrades that come with them. The film guides viewers step by step through how to participate, in a way that feels fun, fast, and full of possibility.

Credits

Production

Builders Club

Creative Director

Alex Hill

Executive Producer

Lauren Egen

Art Director

Ali Sahba

Producer

Tom Bogda

Designers

Jose Madina, Abdul Khan, Tim Ueberall, Indrajit Sarkar, Callen Fisher, Artur Zhamaletdinov, Eduardo Marin

2D Type design

Alfie Allen

Sound + Final Mix

Paprtape - Tony Yang

Edit

Avenues

Editor

Amy Dang

Edit Assist

Nacho Santana

Colourist

Chris Shaw

Live-Action Producer

Adam Farley

1st AD

Daniel Smith

DOP

Peter Bishop

Stylist

Natalie Roar

HMU

Jimmy Jones + Natalie Wright

Nails

Jessica Ciesco

0:00 / 0:00

https://stream.mux.com/2Zh9bqchqG488aul023009p9o8jkkPS1nRU401zrOxO7Lk/2160p.mp4

https://stream.mux.com/fI0201uaGhfMwxKMvZPQtax02Abc4OfFDcoozokeyg7A58/1080p.mp4

https://stream.mux.com/02NF7zCFegJM248Fi00VJP025NtaumJrMrBfzIjVxeYgOQ/1080p.mp4

https://stream.mux.com/6k7W7HKHNyHRhr3lnWLA1LSK500pH01Tpm8fJFQRr8GAA/720p.mp4

https://stream.mux.com/yNOydvtayhocEmDhIDF7fHvbrYIgwMhvFh8uR75egA00/2160p.mp4

https://stream.mux.com/4pDagMFa49priV86PV2QayE00LtEpP5TndPxAeex4pJo/1080p.mp4

https://stream.mux.com/qfRS1MNrHbeM2xG00iTDpxT8Q3qolnbvWpIyhy9U7Pd4/1080p.mp4

other works

other works

Zeiss Lumos

2024

Meta X Rayban

2024

Fibrous Flow

2026

Meta In Display

2025

Island Brand Film

2024

Wix Studio

2023

Atera AI

2023