Cash App came back to Builders Club for the launch of Cash App Pool, a feature that lets users pool money together for group payments, whether for a holiday, birthday, or concert. Builders Club shaped the full campaign approach: live-action for the human core, 2D typographic treatments, and immersive 3D visualisations that bring potential Pool scenarios to life and tease the unexpected upgrades that come with them. The film guides viewers step by step through how to participate, in a way that feels fun, fast, and full of possibility.