Meta X Rayban
Bringing the latest Ray-Ban Meta colourways to life through light, form, and material.
2024
Meta X Rayban
Bringing the latest Ray-Ban Meta colourways to life through light, form, and material.
2024
Meta X Rayban
Bringing the latest Ray-Ban Meta colourways to life through light, form, and material.
2024
Meta returned to Builders Club to launch a new range of colourways for the Ray-Ban Meta camera glasses, spanning the iconic Wayfarer and Skyler frames.
Our approach was to put each colourway and silhouette firmly in the spotlight, creating a series of refined, tactile visuals that celebrate the design of the glasses. Through carefully controlled lighting, material definition, reflections, and close-up compositions, we brought out the subtle differences between each finish, from the frame and lenses to the smallest details. Each frame becomes the hero, with light moving across its surfaces to reveal its form, colour, and craftsmanship.
Meta returned to Builders Club to launch a new range of colourways for the Ray-Ban Meta camera glasses, spanning the iconic Wayfarer and Skyler frames.
Our approach was to put each colourway and silhouette firmly in the spotlight, creating a series of refined, tactile visuals that celebrate the design of the glasses. Through carefully controlled lighting, material definition, reflections, and close-up compositions, we brought out the subtle differences between each finish, from the frame and lenses to the smallest details. Each frame becomes the hero, with light moving across its surfaces to reveal its form, colour, and craftsmanship.
Meta returned to Builders Club to launch a new range of colourways for the Ray-Ban Meta camera glasses, spanning the iconic Wayfarer and Skyler frames.
Our approach was to put each colourway and silhouette firmly in the spotlight, creating a series of refined, tactile visuals that celebrate the design of the glasses. Through carefully controlled lighting, material definition, reflections, and close-up compositions, we brought out the subtle differences between each finish, from the frame and lenses to the smallest details. Each frame becomes the hero, with light moving across its surfaces to reveal its form, colour, and craftsmanship.
Credits
ROLE
LOOKDEV
PRODUCTION
BUILDERS CLUB
Creative DIRECTOR
Nicolas Ardeley
PRODUCER
Harriet Macdonald
Design
TYLER GERARD, Ksenia Rybalchenko, Indrajit Sarkar


















