Meta X Rayban

Bringing the latest Ray-Ban Meta colourways to life through light, form, and material.

2024

Meta X Rayban

Bringing the latest Ray-Ban Meta colourways to life through light, form, and material.

2024

Meta X Rayban

Bringing the latest Ray-Ban Meta colourways to life through light, form, and material.

2024

Meta returned to Builders Club to launch a new range of colourways for the Ray-Ban Meta camera glasses, spanning the iconic Wayfarer and Skyler frames.

Our approach was to put each colourway and silhouette firmly in the spotlight, creating a series of refined, tactile visuals that celebrate the design of the glasses. Through carefully controlled lighting, material definition, reflections, and close-up compositions, we brought out the subtle differences between each finish, from the frame and lenses to the smallest details. Each frame becomes the hero, with light moving across its surfaces to reveal its form, colour, and craftsmanship.

Meta returned to Builders Club to launch a new range of colourways for the Ray-Ban Meta camera glasses, spanning the iconic Wayfarer and Skyler frames.

Our approach was to put each colourway and silhouette firmly in the spotlight, creating a series of refined, tactile visuals that celebrate the design of the glasses. Through carefully controlled lighting, material definition, reflections, and close-up compositions, we brought out the subtle differences between each finish, from the frame and lenses to the smallest details. Each frame becomes the hero, with light moving across its surfaces to reveal its form, colour, and craftsmanship.

Meta returned to Builders Club to launch a new range of colourways for the Ray-Ban Meta camera glasses, spanning the iconic Wayfarer and Skyler frames.

Our approach was to put each colourway and silhouette firmly in the spotlight, creating a series of refined, tactile visuals that celebrate the design of the glasses. Through carefully controlled lighting, material definition, reflections, and close-up compositions, we brought out the subtle differences between each finish, from the frame and lenses to the smallest details. Each frame becomes the hero, with light moving across its surfaces to reveal its form, colour, and craftsmanship.

Credits

ROLE

LOOKDEV

PRODUCTION

BUILDERS CLUB

Creative DIRECTOR

Nicolas Ardeley

PRODUCER

Harriet Macdonald

Design

TYLER GERARD, Ksenia Rybalchenko, Indrajit Sarkar