ZEISS Vision Care came to Builders Club again for their global campaign on lens coatings and prescription sunglass lenses. Brought on by Jung von Matt, we created the visuals — now running worldwide across ZEISS's digital and optician channels. I worked as one of the artists on the project.

For coatings, we focused on ZEISS DuraVision Gold, launching Spring 2025 as the brand's premium anti-reflective coating. Each edit was split into sequences, each spotlighting one benefit: anti-reflective, dust-repellent, oil-repellent, scratch-resistant, and water-repellent.

The challenge: making invisible qualities visible — turning microscopic engineering into premium imagery.