For the launch of the Dyson Airsmooth, Builders Club created a series of CGI visuals exploring the movement and transformation of hair. Stylised hair flows, twists and falls into shape around the product, capturing the journey from wet to smooth, polished and beautifully styled. The film brings the Airsmooth’s key features to life through dynamic product moments, exploring controlled airflow, heat and its intelligent temperature regulation, alongside the dual-bristle technology.